Nivea, hailing from the ATL, returns back to the industry as a powerful influence for all women showing how a single mother can “do it all”. We won’t call this a comeback, however, this is the “returnship” which is a heavy phrase being used for mothers returning back into the work after stepping away and taking time to raise their children. The ‘returnship’ requires mothers to get caught up with all the changes that have taken place since their absence and is a journey all on its own.
Nivea’s single is perfectly titled “Circles” and not only it highlights her skills as a singer, but is a bold piece of art that not only reflects her life but a relatable subject matter that will empower anyone going through issues in a relationship. The dramatic visual, directed by Travail Donna D & Greg Garvin, shows a when a woman is fed up and will go to extremes to get her exact revenge.
“Circles” is produced by Shilo Media & One On One Records and is out now in partnership with United Masters. It’s available at all digital music retailers.